Our first Vodafone mHealth Solutions Insights Guide focuses on one of the fundamental barriers to the adoption of mHealth: human behaviour. With input from a number of industry specialists, the guide delivers insights into the role that patients and healthcare professionals play in the acceptance of new mHealth services in the developed world.
The guide covers four key topics:
An overview of mHealth opportunity: why mobile, why healthcare?
Evaluating behaviour to marketed mHealth services: what behaviours are associated with mHealth services?
Adopting technology: understanding the challenges for HCPs: what learning's can be taken from the behaviours towards adoption of previous digital technologies in healthcare?
Understanding health psychology and the science of behaviour change: what existing theories and findings can be used to explain adoption behaviour in health?
Through contributions from industry thought leaders we pull together different perspectives and insights to create a comprehensive view of the range of human barriers to mHealth adoption.
Dr Tim Jones
Founder and Programme Director of Future Agenda
CEO at Fordcastle LLC
Managing Partner at Across Health
Dr Juliet Bedford
Founder and Director of Anthrologica
This Insights Guide was the first of a series of guides that support Vodafone's continuing commitment to developing thought leadership in healthcare. Through these guides, we will bring together more expert views covering the different barriers to the adoption of new digital technologies in mHealth.
The views and insights in this guide provide conclusions that can be used as hypotheses to drive future discussion at our regular Health Debates. This Insights Guide was discussed at our 2011 Washington Health Debate, a detailed debate report and videos are available here.
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