Marketing and Engagement

In a crowded marketplace how do pharmaceutical and medical device companies stand out from the crowd? Can they build deeper relationships with patients to develop brand loyalty? How can they better engage with and inform key stakeholders such as caregivers, pharmacists, clinicians, and specialists in a market where prescribing power is increasingly fragmented across multiple stakeholders?

Vodafone mHealth Solutions offer a cost effective and direct route for engaging with stakeholders and patients. Using mobile communications, our solutions are both personal and unobtrusive and have the benefit of being both direct and immediate. The results can be impressive.

Our mHealth Marketing & Engagements solutions also allow pharmaceutical companies and device manufacturers to embrace elements of patient care through monitoring and the delivery of information from patients participating in post marketing, non-interventional safety and surveillance, and health economic outcome studies.

Some of our mHealth solutions are only available in our local markets or globally only to our multinational customers. Please consult your Vodafone account manager or contact Vodafone mHealth Solutions directly for more information on where we can support you.

Case studies

Healthcare Professional Engagement

A vast proliferation of consumer health products makes it increasingly more difficult for a manufacturer to make their brand stand out from the rest. Vodafone worked together with a corporate customer to support the uptake of an anti-hay fever product in the UK.

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Safety, surveillance, post marketing studies

Driven by the increasing cost burden of healthcare, both clinical as well as cost effectiveness criteria have become vital measures for receiving market access or reimbursement of new drugs, devices and therapies. Vodafone supported a big pharmaceutical customer with a resource utilisation study amongst 300 epileptic patients across three countries.

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Solutions

Mobile Relationship Manager

Mobile Relationship Manager enables multi-stakeholder engagement in a new healthcare environment, putting information in the hands of patients, caregivers, healthcare professionals and other key health sector stakeholders, at the right time and place.

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